A'pieu

Launched in 2008, A’pieu is known as a Korean beauty brand that encourages self-expression by offering vibrant, energetic, and fun beauty products. By August 2020, the A'pieu's Juicy Pang line had already sold over 3 million products, with the A'pieu Juicy Pang Blusher as their hero product. A'pieu's philosophy centres on "beauty for everyone," with a wide range spanning cushion foundations, cleansers and calming skincare built around trusted actives like madecassoside and centella asiatica.

The A'pieu Raspberry Vinegar Hair line has also gained popularity for its gentle yet effective treatment to restore the scalp.

A'pieu

18 products

Frequently Asked Questions

Is A'pieu a good Korean skincare brand?

A'pieu Madecassoside Cream is formulated to soothe irritation, repair the skin barrier and calm redness, making it popular for sensitive or reactive skin.

What is A'pieu Madecassoside Cream good for?

A'pieu Madecassoside Cream is formulated to soothe irritation, repair the skin barrier and calm redness, making it popular for sensitive or reactive skin.

Is A'pieu cruelty-free?

A'pieu products are manufactured in Korea; for specific cruelty-free or vegan certifications, it's best to check the ingredient list or contact the brand directly.

Is A'pieu owned by Missha?

A'pieu and Missha are both owned by the Korean company Able C&C, though they operate as separate brands with their own product lines.

What skin type is A'pieu suitable for?

A'pieu formulates products for all skin types, with a particular focus on gentle, non-irritating ingredients suited to sensitive and combination skin.

Where can I buy authentic A'pieu in Australia?

Authentic A'pieu products are available online and in-store at La Cosmetique, an official Korean beauty retailer in Australia.